You may have been watching America's Best Dance Crew for the moves, but odds are you saw a lot more than that. According to Nielsen Company, ABDC ranked 8th for cable shows in the number of product placements shown from January-June 2008, with almost 4900 total placements. About 40% of the placements were for clothing; the rest were mostly food and drink. In comparison, American Idol had 4,636 product placements during the same time period.
But to put it in perspective -- American Chopper had more than 5 times as many placements, with a grand total of 26,794 placements. That's a lot of motorcycles, son.
Did you remember these placements during the show? I noticed the Dunkin Donuts and Vitamin Energy bottles, but they didn't bother me. Just made me a little hungry and thirsty.
Wednesday, October 8, 2008
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