JabbaWockeeZ and Swizz Beatz will help introduce a new Hennessy cognac blend called Hennessy Black. On May 5, JabbaWockeeZ will perform live at a 'black carpet' launch in New York City, joining Swizz Beatz onstage to perform the original song "When I Step in the Club" for the brand. Here's the song:
In the past few weeks, professional dancers have performed 'UP/DOWN' dances to go with the song. In the next few weeks, consumers will be encouraged by Hennessy to create and tape their own UP/DOWN dance for "When I Step in the Club" and send it to Hennessy to be uploaded on Youtube. Creators/dancers of the most popular videos will be flown to Los Angeles, where they'll be taped for a new version of the video. We'll keep you informed on the details.
Monday, April 27, 2009
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