Paramount Digital Entertainment announced that it has expanded international distribution of the “The Legion of Extraordinary Dancers” (THE LXD). Season one of THE LXD, “The Uprising Begins,” has become one of the top series on Hulu in the U.S., and will roll out across the globe throughout 2010 and the beginning of 2011. The greatest increase in international distribution begins today through a licensing deal with RedLever and the Joost Video Network, which brings the series to more than 350 million viewers via their global online network. THE LXD will also be available through Voddler in Scandinavia, Tsutaya TV in Japan and PPW in Thailand.
THE LXD began its international roll out on August 23rd in Scandinavia, Norway, Denmark and Finland through the Video-on-Demand service Voddler. Starting today, RedLever will deliver the series on a free, ad-supported basis through the Joost Video Network, a destination, syndication and promotion network, bringing THE LXD to hundreds of millions of Internet users globally. The Joost player will also be embedded on THE LXD’s Facebook page and www.thelxd.com providing even greater access to the series. Distribution to the United Kingdom, Australia, Spain and France is anticipated to roll out late 2010 with additional promotion and distribution partners. Tsutaya TV will launch Download-to-Own and Video-on-Demand to web connected consumer electronics devices on October 8th in Japan. And, later this year, in Thailand, PPW will launch LXD on multiple platforms. Further releases of THE LXD are scheduled to occur in Malaysia and other remaining territories through additional distributors throughout the beginning of 2011.
Thursday, September 30, 2010
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